The competition can be ferocious in the energy sector, and so, every marketing technique that can place you above is one that should be used. Here are some ideas that can help marketing directors to attract and then retain customers, that currently use another service provider.
First: Use an Online Poll to Understand Customers Better
Specialists in the field agree that the energy sector is currently going through a transition phase. That is because customers have come to expect more from their providers, in many respects. Therefore, before even thinking of putting a marketing plan on paper, you need to revisit the whole relationship with the potential customers out there. The best way to do so is to use an online poll. It is the only way companies will really understand what people expect of them today, and can offer exactly that, in return. If they do so, they will come out with many more new customers. Discover More on the subject.
Incorporate Renewable Energy into the Marketing Plan
A marketing campaign in the energy sector that doesn’t include renewable energy is a synonym to suicide. The new generation (Millennials) cannot support an energy provider that doesn’t invest in renewable energy. One of their main focus is always the environment. In fact, more than 70 percent of them say that they would gladly pay more money if they can be assured that the energy they will use is renewable.
Make signing New Customers Only the First Step of your Marketing Campaign
Finding new customers may be the hardest part of the work, but retaining them should not be left to invoicing. In other words, you should interact with your clients on a continuous basis. It is the only way that you will know if something is wrong in your relationship with them. If you don’t act like this, one day they will do to you, what they have just done to your competitors, when switching to your services.
The Millennials generation spends their whole life (or almost) online. If you don’t reach them through the Web, there is very little chance you’ll grab their attention somewhere else. One of the problems that the 25 to 34 years old find, is that their digital experience, with energy providers, is one of the worst, of all industry sectors. Therefore, you will need to go way above the benchmark, if you want to gain them as clients. Make sure to keep a stable visibility on social media, as well.